It’s said that behind every cloud there is a silver lining, and that is certainly true with the advent of mobile or digital technology. Everywhere you look, people are deeply engrossed in their smartphones, sending and receiving messages, or interacting on social media. While some might see an obsession, marketers see an opportunity to capitalize on this communication channel — a SMS marketing campaign. About SMS … Read More →
The more qualified prospects you have on your email list, the more effective your email marketing will be. Email marketing allows you to contact people in a way that is convenient for them and provides a high response rate for you. Employing these tips will help you build a large list of interested prospects: 1. Cultivate a strong social media presence. The people who have … Read More →
Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique URLs that are given to each person who receives an offer. Visitors use unique URLs to connect to your landing page, which means that you see exactly who responds to your offer and how they behave once they visit your page. PURLs can … Read More →
When you are seeking effective methods to reach your prospects, you can’t get much better than email marketing. Although many people think of it as an old method, it is still one of the best tools for lead nurturing from first contact to the sale. 1. Email is the most widely used digital communication tool. With over three billion accounts worldwide, email beats social by … Read More →
PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct mail communications. It directs prospects to a personalized landing page where they receive a 1:1 experience which appears to have been created specifically for them. When marketers can precisely target prospects and provide a personalized experience, their messages are more … Read More →
Email marketing can be an extremely efficient means of interacting with customers. Ninety-one percent of consumers check their messages at least once per day. Additionally, email boasts an estimated $38 in return for every $1 spent. It is clear why many companies choose to take advantage of this convenient means of contacting prospects. As brands begin to plan the direct marketing messages that they send … Read More →
Landing page optimization is now even more crucial for one reason: internet users’ attention spans have fallen from about 12 seconds to less than eight seconds. We laugh hysterically at the disjointed antics of Ellen DeGeneres’ Dory on the big screen, but Microsoft itself says that the average attention span of a smartphone user is now less than that of a goldfish! This news can be … Read More →
Pay-per-click advertising requires an investment. By doing everything you can to help your pages convert, you can increase your return on what you spend. The degree of success comes down to effective landing pages. These six tips will help you convert more of your prospects: Provide a compelling headline This is the first thing that your visitors will see. Use as few words as possible … Read More →
While they share many similarities, B2C (Business to Consumer) and B2B (Business to Business) marketing strategies have some significant differences. These variations display the intrinsic focus differences to be included in your marketing plans. B2B Marketing Focus, Businesses target streamlining the purchase research and buying process, hoping to save time and money, increasing their bottom line. Therefor B2B marketing correctly focuses on logic, stressing both … Read More →
There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. Yet, it is also easy to make a mistake that derails an otherwise effective campaign. Should multiple errors attack an email campaign, these mistakes can be disastrous. The biggest mistake is the one that can undo and/or negate the good … Read More →
