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Human Engagement: Easypurl Makes Multichannel Campaign Creation Easier Than Ever.

Easypurl 12.0 puts the power of personalized landing page creation directly in the hands of marketing teams with no reliance on developers. New York, Jan. 3, 2019. Easypurl, a leading provider of integrated multichannel marketing solutions, is excited to announce the release of Easypurl 12.0. This newly unveiled version comes fully equipped with the latest in PURL technology – an intuitive drag-n-drop WYSIWYG Landing Page Read More →

These are the different types of Landing Page templates that Easypurl offers

Design Dynamic, Personalized Landing Pages with EasyPurl’s Template Library

Any savvy digital marketer in 2018 is likely well aware of the benefits landing pages provide to offer-specific marketing campaigns.  You’d be remiss not to include them as a component in your campaign if you are offering particular value to a particular target audience.  Taking that one step further, PURLs (personalized URLs) customize landing pages to focus on specific, individualized leads. How can a marketing Read More →

5 Compelling Reasons Why You Should Be Including IVR and Call Tracking In Your Direct Marketing Campaigns

Interactive voice response, or IVR for short, is a telecommunications system that automatically interacts with customers on your behalf. IVR can operate via phone keypad or by leveraging voice recognition capabilities. You can record personalized messages and allow the system to dynamically respond to a variety of responses and inquiries. With call tracking, you are able to use a unique phone number for each campaign Read More →

PURLs; QR Codes; Direct Marketing

Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing

Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response, facilitate tracking, and amp up campaign effectiveness. These simple marketing tactics can increase results dramatically, and lead to improved one-on-one communication capabilities. A PURL, or Personalized URL, is a unique and personalized web address which is created for each target customer or prospect who Read More →

Direct Mail Marketing

Where the Rubber Meets the Road in Direct Mail Marketing

  As a direct marketing professional, you may have heard that direct mail is dead; however, much like the Willie Nelson song about online rumors of his demise, direct mail is “still not dead again today.” In reality, the DMA Statistical Fact Book for 2017 reveals that direct mail is alive and well, in spite of encountering a few bumps along the way. Although volume has Read More →

8 Fundamental Principles for Astonishing Direct Marketing Success

8 Fundamental Principles for Astonishing Direct Marketing Success

While the purpose of direct marketing is to identify, contact and motivate members of a primary purchasing demographic, there is little industry agreement on how to reach these goals. To increase understanding of this vital topic, Easypurl presents eight fundamental principles for astonishing direct marketing success: 1. Know the objective: Many direct marketing campaigns are implemented without a clear idea of what they are intended to Read More →

Use PURLs for Auto Dealership

6 Reasons Why Your Auto Dealership Should Use PURLs

Since the record-setting pace of car sales in 2016 automobile industry experts are debating whether or not 2017 will be equally as strong. Local dealerships will need to carefully plan their marketing strategies to stay on track through the end of the year. One of the best ways to bring prospective car buyers into the showroom is through the use of direct mail. As you build Read More →

Connect Online & offline marketing

5 Ways to Connect Online and Offline Marketing to Increase Sales

Digital Ecosystem is tightening its grip. Electronic devices stream original and broadcast programming, and television sets are internet-connected. Once considered uncrossable, this merging has greatly blurred the gap between online and offline marketing. In late 2015 a Gartner, Inc. survey of CMOs revealed that “98 percent of marketers say online and offline marketing are merging Marketing budgets steadily increased over the years to manage this Read More →

Advantages of One-to-one marketing, (sometimes expressed as 1:1 marketing)

Advantages of One-to-One Marketing

Personalization is one of the most powerful strategies you can add to your marketing arsenal. When clients are given personalized service, they are happier in their customer relationship and more likely to continue to buy from your brand. Our powerful software makes it easy to create the personalized experiences, that make people more likely to buy and more likely to stay with your brand. Advantages Read More →

Direct Mail Marketing

7 Reasons Why Direct Marketing Is Effective In Driving ROI

Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their marketing buck, but which approach is more effective – mass marketing or direct marketing? Mass marketing communicates to the widest possible group of people, hoping to catch the attention of consumers who want to buy something at just the right time. Direct marketing sends targeted messages directly Read More →

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