One to One Engagement Marketing

Easypurl Provides Software & Solutions to Create Personalized Customer Experiences

Email Marketing Mistakes: What’s the Biggest Mistake Marketers Make?

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There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. Yet, it is also easy to make a mistake that derails an otherwise effective campaign. Should multiple errors attack an email campaign, these mistakes can be disastrous. The biggest mistake is the one that can undo and/or negate the good Read More →

7 Steps to Take Your Email Marketing Campaign To New Heights

Email marketing campaigns boast a 3800 percent ROI, earning brands an average of $38 for every $1 spent. This incredible return, however, does come with an important footnote. Over 75 percent of the revenue generated from emails arrives through triggered campaigns– campaigns that were created for specific audiences at particular point of their buyer’s journey– rather than emails sent out to everyone on an email Read More →

How Landing Pages boosts your Marketing ROI

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If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, you are missing valuable opportunities. Creating landing pages especially for each kind of surfer who lands on your page allows you to make your content as relevant as possible and likelier to convert. To get the best return on your advertising Read More →

Inbound Marketing Benefits: 5 Ways You Can Improve Your ROI

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Inbound marketing has so many benefits, it’s quickly becoming a central part of every quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong ROI. SEO Recent research has indicated that Read More →

Printers and Agencies: Here is How to Charge for PURL Campaigns

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At Easypurl, we are often asked by marketing agencies and printers about how much they should charge for PURL campaigns. Much like the question “how long is a string?” – the answer to the question “How much should I charge for PURLs?” depends on a variety of factors. In this blog post, we will describe how we coach our reseller customers to charge for a PURL Read More →

How PURLs Enhance Marketing Response Rates in Any Industry

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Contemporary digital marketing constantly shifts. Content marketing is becoming more important and SEO is changing, but certain things remain fixed. We mean personal URL marketing, or PURL marketing, which continues to be an integral part of any direct marketing campaign. The biggest advantage of using PURLs is that PURL marketing boosts campaign responses, regardless of the industry or type of campaign. While campaigns without PURLs typically only have response rates at around 3%, campaigns leveraging PURL technology Read More →

6 Simple Ways to Use Images in Your Marketing

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Images are one of the most important components of marketing. Between 65 to 85 percent of people identify as visual learners, according to Trend Report, and platforms like Instagram and Pinterest are daily must-visits for many. Images can hook consumers immediately or turn them away just as quickly. Visuals affect consumers’ perceptions of the company’s success, legitimacy and brand prestige. Here are some easily implementable ideas Read More →

How to Optimize Email for Mobile

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Are you tired of hearing about how it’s a mobile-dominated world nowadays? It may be a cliché but it is true, with 67 percent of all email opens in the U.S. were through a mobile device, such as a smartphone or tablet, in the first quarter of 2015, according to a report by Movable Ink. Furthermore, 75 percent of emails that are not in a mobile-friendly Read More →

How to Avoid Over-Marketing

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There is a fine line between effective marketing and intrusive marketing. On one hand, it’s important to maintain regular communication with your audience and constantly seek new leads. On the other, inundating people will cause them to unsubscribe, unfollow or block your communications. Here are four ways to avoid over-marketing. 1. Respect permission If someone has given you their contact information, think of this as permission to Read More →

Announcing Inbound Call Tracking with Easypurl – Connect Calls to Your Campaigns

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Connect Calls to Your Campaigns with Easypurl What is Call Tracking? Easypurl is excited to unveil our latest integrated feature, Call Tracking. With Call Tracking, you can use phone numbers as an inbound communication channel in your marketing campaigns – direct mail, email, SMS, social or anything you want – and track, analyze and manage the responses. Call Tracking is fully integrated within the Easypurl platform. What Read More →