Interactive voice response, or IVR for short, is a telecommunications system that automatically interacts with customers on your behalf. IVR can operate via phone keypad or by leveraging voice recognition capabilities. You can record personalized messages and allow the system to dynamically respond to a variety of responses and inquiries. With call tracking, you are able to use a unique phone number for each campaign … Read More →
Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing
Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response, facilitate tracking, and amp up campaign effectiveness. These simple marketing tactics can increase results dramatically, and lead to improved one-on-one communication capabilities. A PURL, or Personalized URL, is a unique and personalized web address which is created for each target customer or prospect who … Read More →
Where the Rubber Meets the Road in Direct Mail Marketing
As a direct marketing professional, you may have heard that direct mail is dead; however, much like the Willie Nelson song about online rumors of his demise, direct mail is “still not dead again today.” In reality, the DMA Statistical Fact Book for 2017 reveals that direct mail is alive and well, in spite of encountering a few bumps along the way. Although volume has … Read More →
8 Fundamental Principles for Astonishing Direct Marketing Success
While the purpose of direct marketing is to identify, contact and motivate members of a primary purchasing demographic, there is little industry agreement on how to reach these goals. To increase understanding of this vital topic, Easypurl presents eight fundamental principles for astonishing direct marketing success: 1. Know the objective: Many direct marketing campaigns are implemented without a clear idea of what they are intended to … Read More →
6 Reasons Why Your Auto Dealership Should Use PURLs
Since the record-setting pace of car sales in 2016 automobile industry experts are debating whether or not 2017 will be equally as strong. Local dealerships will need to carefully plan their marketing strategies to stay on track through the end of the year. One of the best ways to bring prospective car buyers into the showroom is through the use of direct mail. As you build … Read More →
5 Ways to Connect Online and Offline Marketing to Increase Sales
Digital Ecosystem is tightening its grip. Electronic devices stream original and broadcast programming, and television sets are internet-connected. Once considered uncrossable, this merging has greatly blurred the gap between online and offline marketing. In late 2015 a Gartner, Inc. survey of CMOs revealed that “98 percent of marketers say online and offline marketing are merging Marketing budgets steadily increased over the years to manage this … Read More →
Advantages of One-to-One Marketing
Personalization is one of the most powerful strategies you can add to your marketing arsenal. When clients are given personalized service, they are happier in their customer relationship and more likely to continue to buy from your brand. Our powerful software makes it easy to create the personalized experiences, that make people more likely to buy and more likely to stay with your brand. Advantages … Read More →
7 Reasons Why Direct Marketing Is Effective In Driving ROI
Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their marketing buck, but which approach is more effective – mass marketing or direct marketing? Mass marketing communicates to the widest possible group of people, hoping to catch the attention of consumers who want to buy something at just the right time. Direct marketing sends targeted messages directly … Read More →
5 Reasons You Should Add PURLs to Your Email Marketing
Email marketing gives us ways to reach customers in more effective ways than ever before, especially when you personalize your efforts using PURLs (personalized URLs). These are unique URLs that are sent to each one of your recipients. If you aren’t using PURLs in your email campaigns, you are missing out on many benefits. A few of the reasons you should incorporate this valuable tool: 1. Give … Read More →
7 Things You Should A/B Test for your Email
If you are not analyzing your data, you are not getting the impact that you should out of your email marketing messages. Easypurl makes it easy to A/B split test a number of factors to assure that every message you send is as effective as possible. Be sure to test one element at a time so that you are able to pin down exactly what element … Read More →
