Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their marketing buck, but which approach is more … Read More >
5 Reasons You Should Add PURLs to Your Email Marketing
Email marketing gives us ways to reach customers in more effective ways than ever before, especially when you personalize your efforts using PURLs (personalized URLs). … Read More >
7 Things You Should A/B Test for your Email
If you are not analyzing your data, you are not getting the impact that you should out of your email marketing messages. Easypurl makes it easy … Read More >
7 Reasons Why Direct Marketing Is Effective In Driving Marketing ROI
Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their buck, but which approach is more effective … Read More >
5 ways to improve your Direct Mail Marketing ROI
When people speak about marketing in the modern age, digital strategies — particularly those with inbound marketing — tend to take center stage. That does not mean, however, … Read More >
5 Ways Call Tracking Improves Your Marketing Campaign
The old marketing saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” has been attributed to … Read More >
6 Reasons Why You Absolutely Need Personalized Landing Pages
The world of online marketing is becoming increasingly competitive as more and more companies struggle to gain the attention of their prospects. In fact, 90 … Read More >
6 Benefits of Incorporating SMS Into Your Marketing Campaign
It’s said that behind every cloud there is a silver lining, and that is certainly true with the advent of mobile or digital technology. Everywhere … Read More >
Why Should You Invest in PURLs?
Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique URLs that are … Read More >
5 reasons why email is still the most effective marketing tool
When you are seeking effective methods to reach your prospects, you can’t get much better than email marketing. Although many people think of it as … Read More >
