Tag Archives: Pricing

Questions To Ask Your Customers (Hint: It Pays To Be Nosy)

Remember the good old days when all you needed to know from your customers was card color, type and quantity? Sigh. They’re gone. With today’s Read More >

How PURLs Are Priced

Elsewhere on this blog, we’ve discussed the price components of a personalized URL (PURL) campaign.  For example, remember the setup costs that we spoke about before? Read More >

Why Pricing Marketing Campaigns Is Like Raising Kids…

So why is pricing a marketing campaign like raising children? If you work at an agency or printer – or, if you are enterprise marketer Read More >

Pricing A Cross Media Campaign: BEGIN AT THE END

That’s right, begin at the end – start with the number of leads that the campaign is expected to generate. Read More >