Category Archives: Call Tracking

call tracking marketing

5 Ways Call Tracking Improves Your Marketing Campaign

The old marketing saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” has been attributed to several people including John Wanamaker, a pioneering Philadelphia department store merchant in the late 1800s and early 1900s, and none other than Henry Ford himself. Whoever gets the credit, it still rings true in so many ways today, especially when Read More →