Category Archives: Direct Mail

direct mail marketing

5 ways to improve your Direct Mail Marketing ROI

When people speak about marketing in the modern age, digital strategies — particularly those with inbound marketing — tend to take center stage. That does not mean, however, that traditional direct mail options are now obsolete. In fact, about half of U.S. consumers have reported that they prefer direct mail over email, and 70 percent say they believe that snail mail is more personal than email. Not only is Read More →