Category Archives: Direct Marketing

Direct Mail Marketing

Where the Rubber Meets the Road in Direct Mail Marketing

  As a direct marketing professional, you may have heard that direct mail is dead; however, much like the Willie Nelson song about online rumors of his demise, direct mail is “still not dead again today.” In reality, the DMA Statistical Fact Book for 2017 reveals that direct mail is alive and well, in spite of encountering a few bumps along the way. Although volume has Read More →






8 Fundamental Principles for Astonishing Direct Marketing Success

8 Fundamental Principles for Astonishing Direct Marketing Success

While the purpose of direct marketing is to identify, contact and motivate members of a primary purchasing demographic, there is little industry agreement on how to reach these goals. To increase understanding of this vital topic, Easypurl presents eight fundamental principles for astonishing direct marketing success: 1. Know the objective: Many direct marketing campaigns are implemented without a clear idea of what they are intended to Read More →






Direct Mail Marketing

7 Reasons Why Direct Marketing Is Effective In Driving ROI

Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their marketing buck, but which approach is more effective – mass marketing or direct marketing? Mass marketing communicates to the widest possible group of people, hoping to catch the attention of consumers who want to buy something at just the right time. Direct marketing sends targeted messages directly Read More →






7 Reasons Why Direct Marketing Is Effective In Driving Marketing ROI

Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their buck, but which approach is more effective – mass marketing or direct marketing? Mass marketing communicates to the widest possible group of people, hoping to catch the attention of consumers who want to buy something at just the right time. Direct marketing sends targeted messages directly to Read More →






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QR Code Sighting: Late Night with Jimmy Fallon

On last night’s Late Night with Jimmy Fallon, musician Cameron Mesirow, who goes by the stage name Glasser, performed as the musical guest. Yes, the song is bizzare and the outfits are even weirder, but notice what’s on stage with her: QR codes are coming at you from every angle! I tried taking a picture both on my TV at home and my office computer, Read More →






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