Category Archives: Direct Marketing

Direct Mail Marketing

Where the Rubber Meets the Road in Direct Mail Marketing

  As a direct marketing professional, you’ve likely encountered the notion that direct mail is obsolete. Yet, much like Willie Nelson’s resilience against online rumors, Read More >

8 Fundamental Principles for Astonishing Direct Marketing Success

8 Fundamental Principles for Astonishing Direct Marketing Success

While the purpose of direct marketing is to identify, contact and motivate members of a primary purchasing demographic, there is little industry agreement on how Read More >

Direct Mail Marketing

7 Reasons Why Direct Marketing Is Effective In Driving ROI

Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their marketing buck, but which approach is more Read More >

7 Reasons Why Direct Marketing Is Effective In Driving Marketing ROI

Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their buck, but which approach is more effective Read More >

QR Code Sighting: Late Night with Jimmy Fallon

On last night’s Late Night with Jimmy Fallon, musician Cameron Mesirow, who goes by the stage name Glasser, performed as the musical guest. Yes, the Read More >