Category Archives: Direct Marketing

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7 Reasons Why Direct Marketing Is Effective In Driving Marketing ROI

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Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their buck, but which approach is more effective – mass marketing or direct marketing? Mass marketing communicates to the widest possible group of people, hoping to catch the attention of consumers who want to buy something at just the right time. Direct marketing sends targeted messages directly to Read More →