Category Archives: Email Marketing

5 reasons to add purls to email marketing

5 Reasons You Should Add PURLs to Your Email Marketing

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Email marketing gives us ways to reach customers in more effective ways than ever before, especially when you personalize your efforts using PURLs (personalized URLs). These are unique URLs that are sent to each one of your recipients. If you aren’t using PURLs in your email campaigns, you are missing out on many benefits. A few of the reasons you should incorporate this valuable tool: 1. Give Read More →

worker building his email list.

8 Successful Ways to Build Your Email List

The more qualified prospects you have on your email list, the more effective your email marketing will be. Email marketing allows you to contact people in a way that is convenient for them and provides a high response rate for you. Employing these tips will help you build a large list of interested prospects: 1. Cultivate a strong social media presence. The people who have Read More →

Effective email marketing works like a magnets to attract leads

5 reasons why email is still the most effective marketing tool

When you are seeking effective methods to reach your prospects, you can’t get much better than email marketing. Although many people think of it as an old method, it is still one of the best tools for lead nurturing from first contact to the sale. 1. Email is the most widely used digital communication tool. With over three billion accounts worldwide, email beats social by Read More →

email marketing message shouting spam will be ignored

Emails Marketing: 5 Reasons Why Your Email Will Be Deleted

Email marketing can be an extremely efficient means of interacting with customers. Ninety-one percent of consumers check their messages at least once per day. Additionally, email boasts an estimated $38 in return for every $1 spent. It is clear why many companies choose to take advantage of this convenient means of contacting prospects. As brands begin to plan the direct marketing messages that they send Read More →

email-marketing-mistake-in-the-making

Email Marketing Mistakes: What’s the Biggest Mistake Marketers Make?

There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. Yet, it is also easy to make a mistake that derails an otherwise effective campaign. Should multiple errors attack an email campaign, these mistakes can be disastrous. The biggest mistake is the one that can undo and/or negate the good Read More →

7 Steps to Take Your Email Marketing Campaign To New Heights

Email marketing campaigns boast a 3800 percent ROI, earning brands an average of $38 for every $1 spent. This incredible return, however, does come with an important footnote. Over 75 percent of the revenue generated from emails arrives through triggered campaigns– campaigns that were created for specific audiences at particular point of their buyer’s journey– rather than emails sent out to everyone on an email Read More →