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Category Archives: Multichannel Marketing

SOLD! Building Effective Realty Landing Pages

With Easypurl, it’s easy to set up a landing page for your realty-marketing campaign.

Our ready-made, customizable templates can make 1:1 customer conversations a reality for a multitude of realtors.

Whether you work for a real-estate corporation or you’re an independent realtor, here are a few great ways in which you can leverage Easypurl’s dynamic landing pages to convert more customers. Read More →






Forget Diamonds: PURLs for Printers

Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend.






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It’s All Greek to Me: A/B “Split” Testing with Easypurl

A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.

Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns.






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Why Personalization is Key in Education Marketing

Personalization can help your education-marketing efforts make the grade. Here’s why.






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Boost Your Marketing Efficiency With Target Segmentation!

The larger your audience, the more pronounced differences between individual targets can become.

An easy way to lose customers is to speak to all of them the same way about the same things.

But audience segmentation — a hallmark of the Easypurl platform — is a great escape from this kind of marketing mayhem.






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Personalized URLs for retail marketers

How to Wear Your PURLs: Retail Edition

Want to use personalized URLs (PURLs) to boost your retail sales, but have no idea where to put them? Here are 10 perfect places to start.






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PURLs in Non-profit Fundraising

Create Compelling Nonprofit Landing Pages With Easypurl!

We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.

Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal.






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Come One, Come All: Web Surveys with Easypurl!

Adapting to one-of-a-kind customers and prospects may pose a challenge for some platforms, but with Easypurl, reaching an eclectic array of customers is no sweat.






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