Category Archives: Purls

personalized landing pages

6 Reasons Why You Absolutely Need Personalized Landing Pages

The world of online marketing is becoming increasingly competitive as more and more companies struggle to gain the attention of their prospects. In fact, 90 percent of the world’s data has been created just in the past two years. Much of this production has been fueled by the growing attention paid to the role of websites and content marketing in building relationships with customers. As Read More →






Mail piece and a Personalized URL

Why Should You Invest in PURLs?

Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique URLs that are given to each person who receives an offer. Visitors use unique URLs to connect to your landing page, which means that you see exactly who responds to your offer and how they behave once they visit your page. PURLs can Read More →






Personalized URLs

PURLs: 6 Ways PURLs Can Help Your Next Direct Marketing Campaign

PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct mail communications. It directs prospects to a personalized landing page where they receive a 1:1 experience which appears to have been created specifically for them. When marketers can precisely target prospects and provide a personalized experience, their messages are more Read More →






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How PURLs Enhance Marketing Response Rates in Any Industry

Contemporary digital marketing constantly shifts. Content marketing is becoming more important and SEO is changing, but certain things remain fixed. We mean personal URL marketing, or PURL marketing, which continues to be an integral part of any direct marketing campaign. The biggest advantage of using PURLs is that PURL marketing boosts campaign responses, regardless of the industry or type of campaign. While campaigns without PURLs typically only have response rates at around 3%, campaigns leveraging PURL technology Read More →






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How Landing Pages boosts your Marketing ROI

If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, you are missing valuable opportunities. Creating landing pages especially for each kind of surfer who lands on your page allows you to make your content as relevant as possible and likelier to convert. To get the best return on your advertising Read More →






Inbound SMS Marketing

Easypurl is proud to announce its newest innovative feature, Inbound SMS Marketing – an effective medium for engaging with leads on a personal level. Take advantage of our industry-leading technology and get the most out of your campaigns! Not everyone has immediate or quality access to the Internet and therefore it makes sense to add additional response options such as text messaging to your direct Read More →






Effective Outbound Strategies

2 Effective Outbound Strategies to Jumpstart Your Fall Marketing Campaign

With the crisp feel of fall in the air, it is a great time to review your company’s outbound direct marketing strategy for one last push before year-end. If your summer results were good, you certainly want to keep building on that momentum, but if leads slowed down a little, it is definitely time to get the marketing train back on the tracks. Keep the Read More →






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Printers and Agencies: Here is How to Charge for PURL Campaigns

At Easypurl, we are often asked by marketing agencies and printers about how much they should charge for PURL campaigns. Much like the question “how long is a string?” – the answer to the question “How much should I charge for PURLs?” depends on a variety of factors. In this blog post, we will describe how we coach our reseller customers to charge for a PURL Read More →






Learn More About PURLs in this Helpful Animation

We’ve created a simple animation explaining the benefits of using PURLs and personalization in your direct marketing campaigns. Enjoy!






Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two!

To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the perfect reward for the hard-working marketing folks who spent countless hours creating successful campaigns in 2013. That’s why we developed our little gamification campaign to give you and other marketers the option to pick your perfect vacation – complete with Read More →






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