Category Archives: Uncategorized

PURLs; QR Codes; Direct Marketing

Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing

Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response, facilitate tracking, and amp up campaign effectiveness. These simple marketing tactics can increase results dramatically, and lead to improved one-on-one communication capabilities. A PURL, or Personalized URL, is a unique and personalized web address which is created for each target customer or prospect who Read More →






Use PURLs for Auto Dealership

6 Reasons Why Your Auto Dealership Should Use PURLs

Since the record-setting pace of car sales in 2016 automobile industry experts are debating whether or not 2017 will be equally as strong. Local dealerships will need to carefully plan their marketing strategies to stay on track through the end of the year. One of the best ways to bring prospective car buyers into the showroom is through the use of direct mail. As you build Read More →






7 Things You Should A/B Test for your Email

If you are not analyzing your data, you are not getting the impact that you should out of your email marketing messages. Easypurl makes it easy to A/B split test a number of factors to assure that every message you send is as effective as possible. Be sure to test one element at a time so that you are able to pin down exactly what element Read More →






Inbound SMS Marketing

Easypurl is proud to announce its newest innovative feature, Inbound SMS Marketing – an effective medium for engaging with leads on a personal level. Take advantage of our industry-leading technology and get the most out of your campaigns! Not everyone has immediate or quality access to the Internet and therefore it makes sense to add additional response options such as text messaging to your direct Read More →






6 Simple Ways to Use Images in Your Marketing

Images are one of the most important components of marketing. Between 65 to 85 percent of people identify as visual learners, according to Trend Report, and platforms like Instagram and Pinterest are daily must-visits for many. Images can hook consumers immediately or turn them away just as quickly. Visuals affect consumers’ perceptions of the company’s success, legitimacy and brand prestige. Here are some easily implementable ideas Read More →






How to Optimize Email for Mobile

Are you tired of hearing about how it’s a mobile-dominated world nowadays? It may be a cliché but it is true, with 67 percent of all email opens in the U.S. were through a mobile device, such as a smartphone or tablet, in the first quarter of 2015, according to a report by Movable Ink. Furthermore, 75 percent of emails that are not in a mobile-friendly Read More →






How to Avoid Over-Marketing

There is a fine line between effective marketing and intrusive marketing. On one hand, it’s important to maintain regular communication with your audience and constantly seek new leads. On the other, inundating people will cause them to unsubscribe, unfollow or block your communications. Here are four ways to avoid over-marketing. 1. Respect permission If someone has given you their contact information, think of this as permission to Read More →






Announcing Inbound Call Tracking with Easypurl – Connect Calls to Your Campaigns

Connect Calls to Your Campaigns with Easypurl What is Call Tracking? Easypurl is excited to unveil our latest integrated feature, Call Tracking. With Call Tracking, you can use phone numbers as an inbound communication channel in your marketing campaigns – direct mail, email, SMS, social or anything you want – and track, analyze and manage the responses. Call Tracking is fully integrated within the Easypurl platform. What Read More →






4 Reasons Why Software Is Better than Data Scientists for Marketing

A few years ago, the Harvard Business Review named the data scientist the “sexiest job” of the 21st century. It has become a craze for all kinds of companies to hire data scientists, since in addition to being smart people, they look good to C-suite executives, shareholders and customers. The marketing industry is no different. But for all but the biggest companies, hiring in-house data Read More →






Email Marketing 101 for Small Business

With all the buzz and jobs created by social media marketing in the past few years, it is easy to forget about or dismiss email marketing – but that would be a big mistake. The Huffington Post recently came out with a beginner’s guide, The Essentials of Email Marketing for Small Business, which was the last article in a series of five on the basics of online marketing for Read More →






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