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Human Engagement: Easypurl Makes Multichannel Campaign Creation Easier Than Ever.

Easypurl 12.0 puts the power of personalized landing page creation directly in the hands of marketing teams with no reliance on developers.

New York, Jan. 3, 2019. Easypurl, a leading provider of integrated multichannel marketing solutions, is excited to announce the release of Easypurl 12.0. This newly unveiled version comes fully equipped with the latest in PURL technology – an intuitive drag-n-drop WYSIWYG Landing Page Designer – as well as a host of other performance enhancements. The aim of this latest release is to fully empower marketing and media teams to design and deploy effective, personalized landing pages without any assistance from dev or IT.

The addition of the WYSIWYG Landing Page Designer will build upon Easypurl’s existing, powerful feature set including:

  • Unique, Personalized URLs (PURLs) & QR codes
  • Advanced List Segmentation & Targeting Engine
  • Cross-channel Print, Email, Mobile, and Social Delivery
  • Drag-n-drop WYSYWIG Email Designer
  • Unified Reporting Dashboard
  • Unlimited System Integrations & Data Ingestion

“We’re committed to continuing to deliver the industry’s most robust, easy-to-use platform so ANY TEAM, no matter the size, can quickly create and launch highly-effective PURL campaigns” says CEO Tej Kohli. “The less dependent marketing is on IT, the faster they can deploy campaigns and continuously engage their customers. It’s really that simple…and why we put such a strong focus on usability along with campaign effectiveness.”

The new Easypurl 12.0 will be offered to Easypurl’s entire eco-system of existing clients and agencies, already seeing up to 300% increases in engagement, at no additional cost. “Our customers have seen astounding increases in campaign success rates since we began leveraging Easypurl.” Says Paul Cady, Director of Technology at RR Donnelley. “The 12.0 release and new landing page designer are pure value-add, and the fact that there is no additional cost to us or our partners is simply amazing.”

Easypurl, owned and operated by the Indros Group, is the leading provider of integrated multichannel marketing solutions and services to the marketing service provider industry. Easypurl was founded in 2006 with a mission to transform the direct marketing industry by helping marketers take advantage of technology innovation in marketing software and services that offer Personalized URLs, landing pages, email, intelligent mail barcodes (IMB), and more. Visit easypurl.com to learn more.

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