Keep Your Eye on the Prize: IMB Postal Tracking

With Easypurl’s Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers never again have to be the kings and queens of wishful thinking.

Here are three reasons why every smart marketer should give it a try:

  1. No more guessing games.  With IMB Postal Tracking, marketers can be alerted every time a direct-mail piece equipped with an Intelligent Mail Barcode is scanned through a USPS facility.  That way, you will know exactly where your marketing communications travel every step of the way.

    IMB-Report

    With Easypurl’s Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers don’t have to play the guessing game!

  2. Constant contact is maintained.   You can use delivery notifications as the first step in a triggered, multichannel marketing campaign so that you don’t fall out of touch with your targets.
  3. Keep track of your direct-mail outputs. The Easypurl platform allows you to generate Mail Piece Summary Reports and Mail Piece Delivery Analyses that put data about where your direct-mail pieces have been sent and whether they’ve gotten delivered at your fingertips,  as well as 3-D Mail Delivery Charts that visualize this kind of information.
  4. Know the costs before you send. Easypurl’s platform also lets you access an interactive Mail Piece Summary Map that providers users with state-by-state postage-rate breakdowns within the United States.

Want to bring this new level of efficiency to your next direct-mail endeavor?

Sign up for a free trial of Easypurl today to discover the IMB difference!

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