iwon

PURLs + Social Media = Marketers' Dream Come True

Imagine this. You plant a GURL (general URL) on a social network. A user responds to the link. Using the information he provides, you create a PURL and include a “forward to a friend” option with the offer. The user then forwards the offer to thirty people within his network. Ten of those thirty respond to the offer, and forward it to more people within Read More →

questions

Questions To Ask Your Customers (Hint: It Pays To Be Nosy)

Remember the good old days when all you needed to know from your customers was card color, type and quantity? Sigh. They’re gone. With today’s cross media marketing campaigns, the more questions you ask your customers, the more likely you are to succeed. We have spoken about how, to price a campaign, you need to “begin at the end.”  That just means – begin with finding Read More →

cataccountant

How PURLs Are Priced

Elsewhere on this blog, we’ve discussed the price components of a personalized URL (PURL) campaign.  For example, remember the setup costs that we spoke about before? Personalized landing pages and PURLs are a huge part of the setup cost of any given campaign — and so we thought it might help to understand how PURLs are typically priced.   The Landing Page Even the most basic Read More →

crying

Why Pricing Marketing Campaigns Is Like Raising Kids…

So why is pricing a marketing campaign like raising children? If you work at an agency or printer – or, if you are enterprise marketer who has worked with an agency or printer – you know that marketing campaigns are a lot like kids: Each one requires special attention, no two are the same and while the first one is the hardest, it gets easier Read More →

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Pricing A Cross Media Campaign: BEGIN AT THE END

That’s right, begin at the end – start with the number of leads that the campaign is expected to generate. Read More →

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QR Codes Shorten The Distance Between A Man And His PURL

You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. There is one more thing you can do to increase the response rate – add a QR code to your mail piece. What is a QR code? “QR is short for Quick Response (they can be read quickly by a Read More →

img:quinn.anya via flickr

93% Of Marketers Will Increase Digital Marketing Spend, Says Survey

High time we stop whining… Read More →

philosophygeek via flickr

Five Myths About Cross Media Services

Bust ’em! Read More →

Marketing in Tough Times

When Brian McGovern, owner of Allegra Print and Imaging in Billings, Montana was asked what he was going to do about the recession, he answered: “We don’t plan to participate.” He saw the slowdown as an chance to intensify his marketing efforts. He believed that when times are good, you should market your products and services, and when times are bad, you must market them. Read More →

The Rise Of Performance-Based Direct Mail

When the going gets tough, marketers invariably search for improved ROI on their marketing dollars. Indeed, in these gloomy economic times – with tightening budgets and plummeting earning statements – the days of ‘spray and pray’ are a distant memory. Marketers know their jobs today depend on doing more with less, and the result in an inevitable switch of marketing budgets away from channels that Read More →