QR Codes Shorten The Distance Between A Man And His PURL

You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. There is one more thing you can do to increase the response rate – add a QR code to your mail piece. What is a QR code? “QR is short for Quick Response (they can be read quickly by a Read More →






93% Of Marketers Will Increase Digital Marketing Spend, Says Survey

High time we stop whining…






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Five Myths About Cross Media Services

Bust ’em!






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Marketing in Tough Times

When Brian McGovern, owner of Allegra Print and Imaging in Billings, Montana was asked what he was going to do about the recession, he answered: “We don’t plan to participate.” He saw the slowdown as an chance to intensify his marketing efforts. He believed that when times are good, you should market your products and services, and when times are bad, you must market them. Read More →






The Rise Of Performance-Based Direct Mail

When the going gets tough, marketers invariably search for improved ROI on their marketing dollars. Indeed, in these gloomy economic times – with tightening budgets and plummeting earning statements – the days of ‘spray and pray’ are a distant memory. Marketers know their jobs today depend on doing more with less, and the result in an inevitable switch of marketing budgets away from channels that Read More →






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