personalized landing pages

6 Reasons Why You Absolutely Need Personalized Landing Pages

The world of online marketing is becoming increasingly competitive as more and more companies struggle to gain the attention of their prospects. In fact, 90 percent of the world’s data has been created just in the past two years. Much of this production has been fueled by the growing attention paid to the role of websites and content marketing in building relationships with customers. As Read More →






Recieving sms messages from a marketing campaign

6 Benefits of Incorporating SMS Into Your Marketing Campaign

It’s said that behind every cloud there is a silver lining, and that is certainly true with the advent of mobile or digital technology. Everywhere you look, people are deeply engrossed in their smartphones, sending and receiving messages, or interacting on social media. While some might see an obsession, marketers see an opportunity to capitalize on this communication channel — a SMS marketing campaign. About SMS Read More →






Mail piece and a Personalized URL

Why Should You Invest in PURLs?

Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique URLs that are given to each person who receives an offer. Visitors use unique URLs to connect to your landing page, which means that you see exactly who responds to your offer and how they behave once they visit your page. PURLs can Read More →






Effective email marketing works like a magnets to attract leads

5 reasons why email is still the most effective marketing tool

When you are seeking effective methods to reach your prospects, you can’t get much better than email marketing. Although many people think of it as an old method, it is still one of the best tools for lead nurturing from first contact to the sale. 1. Email is the most widely used digital communication tool. With over three billion accounts worldwide, email beats social by Read More →






Personalized URLs

PURLs: 6 Ways PURLs Can Help Your Next Direct Marketing Campaign

PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct mail communications. It directs prospects to a personalized landing page where they receive a 1:1 experience which appears to have been created specifically for them. When marketers can precisely target prospects and provide a personalized experience, their messages are more Read More →






Tagged:
email marketing message shouting spam will be ignored

Emails Marketing: 5 Reasons Why Your Email Will Be Deleted

Email marketing can be an extremely efficient means of interacting with customers. Ninety-one percent of consumers check their messages at least once per day. Additionally, email boasts an estimated $38 in return for every $1 spent. It is clear why many companies choose to take advantage of this convenient means of contacting prospects. As brands begin to plan the direct marketing messages that they send Read More →






designer designing a landing page form

7 Ways to optimize Your Landing Page Forms

Landing page optimization is now even more crucial for one reason: internet users’ attention spans have fallen from about 12 seconds to less than eight seconds. We laugh hysterically at the disjointed antics of Ellen DeGeneres’ Dory on the big screen, but Microsoft itself says that the average attention span of a smartphone user is now less than that of a goldfish! This news can be Read More →






B2C vs. B2B Marketing Stark differences.

B2C vs. B2B Marketing: Differences and Strategies

While they share many similarities, B2C (Business to Consumer) and B2B (Business to Business) marketing strategies have some significant differences. These variations display the intrinsic focus differences to be included in your marketing plans. B2B Marketing Focus, Businesses target streamlining the purchase research and buying process, hoping to save time and money, increasing their bottom line. Therefor B2B marketing correctly focuses on logic, stressing both Read More →






email-marketing-mistake-in-the-making

Email Marketing Mistakes: What’s the Biggest Mistake Marketers Make?

There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. Yet, it is also easy to make a mistake that derails an otherwise effective campaign. Should multiple errors attack an email campaign, these mistakes can be disastrous. The biggest mistake is the one that can undo and/or negate the good Read More →






How PURLs Enhance Marketing Response Rates in Any Industry

Contemporary digital marketing constantly shifts. Content marketing is becoming more important and SEO is changing, but certain things remain fixed. We mean personal URL marketing, or PURL marketing, which continues to be an integral part of any direct marketing campaign. The biggest advantage of using PURLs is that PURL marketing boosts campaign responses, regardless of the industry or type of campaign. While campaigns without PURLs typically only have response rates at around 3%, campaigns leveraging PURL technology Read More →






Tagged:

Please call 1-866-463-7671 Ext. 1 or email us to request a demo, discuss your Campaign objectives or to learn more about qualifying for Easypurl's Reseller Partner Program.

Copyright © 2017 Easypurl, Inc. All rights reserved. | Privacy Policy