7 Reasons Why Direct Marketing Is Effective In Driving Marketing ROI

Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their buck, but which approach is more effective – mass marketing or direct marketing? Mass marketing communicates to the widest possible group of people, hoping to catch the attention of consumers who want to buy something at just the right time. Direct marketing sends targeted messages directly to Read More →






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Direct Mail Marketing

5 ways to improve your Direct Mail Marketing ROI

When people speak about marketing in the modern age, digital strategies — particularly those with inbound marketing — tend to take center stage. That does not mean, however, that traditional direct mail options are now obsolete. In fact, about half of U.S. consumers have reported that they prefer direct mail over email, and 70 percent say they believe that snail mail is more personal than email. Not only is Read More →






Call tracking marketing

5 Ways Call Tracking Improves Your Marketing Campaign

The old marketing saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” has been attributed to several people including John Wanamaker, a pioneering Philadelphia department store merchant in the late 1800s and early 1900s, and none other than Henry Ford himself. Whoever gets the credit, it still rings true in so many ways today, especially when Read More →






personalized landing pages

6 Reasons Why You Absolutely Need Personalized Landing Pages

The world of online marketing is becoming increasingly competitive as more and more companies struggle to gain the attention of their prospects. In fact, 90 percent of the world’s data has been created just in the past two years. Much of this production has been fueled by the growing attention paid to the role of websites and content marketing in building relationships with customers. As Read More →






Recieving sms messages from a marketing campaign

6 Benefits of Incorporating SMS Into Your Marketing Campaign

It’s said that behind every cloud there is a silver lining, and that is certainly true with the advent of mobile or digital technology. Everywhere you look, people are deeply engrossed in their smartphones, sending and receiving messages, or interacting on social media. While some might see an obsession, marketers see an opportunity to capitalize on this communication channel — a SMS marketing campaign. About SMS Read More →






Mail piece and a Personalized URL

Why Should You Invest in PURLs?

Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique URLs that are given to each person who receives an offer. Visitors use unique URLs to connect to your landing page, which means that you see exactly who responds to your offer and how they behave once they visit your page. PURLs can Read More →






Effective email marketing works like a magnets to attract leads

5 reasons why email is still the most effective marketing tool

When you are seeking effective methods to reach your prospects, you can’t get much better than email marketing. Although many people think of it as an old method, it is still one of the best tools for lead nurturing from first contact to the sale. 1. Email is the most widely used digital communication tool. With over three billion accounts worldwide, email beats social by Read More →






Personalized URLs

PURLs: 6 Ways PURLs Can Help Your Next Direct Marketing Campaign

PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct mail communications. It directs prospects to a personalized landing page where they receive a 1:1 experience which appears to have been created specifically for them. When marketers can precisely target prospects and provide a personalized experience, their messages are more Read More →






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email marketing message shouting spam will be ignored

Emails Marketing: 5 Reasons Why Your Email Will Be Deleted

Email marketing can be an extremely efficient means of interacting with customers. Ninety-one percent of consumers check their messages at least once per day. Additionally, email boasts an estimated $38 in return for every $1 spent. It is clear why many companies choose to take advantage of this convenient means of contacting prospects. As brands begin to plan the direct marketing messages that they send Read More →






designer designing a landing page form

7 Ways to optimize Your Landing Page Forms

Landing page optimization is now even more crucial for one reason: internet users’ attention spans have fallen from about 12 seconds to less than eight seconds. We laugh hysterically at the disjointed antics of Ellen DeGeneres’ Dory on the big screen, but Microsoft itself says that the average attention span of a smartphone user is now less than that of a goldfish! This news can be Read More →






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