Effective email marketing works like a magnets to attract leads

5 reasons why email is still the most effective marketing tool

When you are seeking effective methods to reach your prospects, you can’t get much better than email marketing. Although many people think of it as an old method, it is still one of the best tools for lead nurturing from first contact to the sale. 1. Email is the most widely used digital communication tool. With over three billion accounts worldwide, email beats social by Read More →

Personalized URLs

PURLs: 6 Ways PURLs Can Help Your Next Direct Marketing Campaign

Tagged:

PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct mail communications. It directs prospects to a personalized landing page where they receive a 1:1 experience which appears to have been created specifically for them. When marketers can precisely target prospects and provide a personalized experience, their messages are more Read More →

email marketing message shouting spam will be ignored

Emails Marketing: 5 Reasons Why Your Email Will Be Deleted

Email marketing can be an extremely efficient means of interacting with customers. Ninety-one percent of consumers check their messages at least once per day. Additionally, email boasts an estimated $38 in return for every $1 spent. It is clear why many companies choose to take advantage of this convenient means of contacting prospects. As brands begin to plan the direct marketing messages that they send Read More →

designer designing a landing page form

7 Ways to optimize Your Landing Page Forms

Landing page optimization is now even more crucial for one reason: internet users’ attention spans have fallen from about 12 seconds to less than eight seconds. We laugh hysterically at the disjointed antics of Ellen DeGeneres’ Dory on the big screen, but Microsoft itself says that the average attention span of a smartphone user is now less than that of a goldfish! This news can be Read More →

Landing pages on multiple devices

Landing Pages: 6 Ways to Optimize Your Conversion Rates.

Pay-per-click advertising requires an investment. By doing everything you can to help your pages convert, you can increase your return on what you spend. The degree of success comes down to effective landing pages. These six tips will help you convert more of your prospects: Provide a compelling headline This is the first thing that your visitors will see. Use as few words as possible Read More →

B2C vs. B2B Marketing Stark differences.

B2C vs. B2B Marketing: Differences and Strategies

While they share many similarities, B2C (Business to Consumer) and B2B (Business to Business) marketing strategies have some significant differences. These variations display the intrinsic focus differences to be included in your marketing plans. B2B Marketing Focus, Businesses target streamlining the purchase research and buying process, hoping to save time and money, increasing their bottom line. Therefor B2B marketing correctly focuses on logic, stressing both Read More →

email-marketing-mistake-in-the-making

Email Marketing Mistakes: What’s the Biggest Mistake Marketers Make?

There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. Yet, it is also easy to make a mistake that derails an otherwise effective campaign. Should multiple errors attack an email campaign, these mistakes can be disastrous. The biggest mistake is the one that can undo and/or negate the good Read More →

7 Steps to Take Your Email Marketing Campaign To New Heights

Email marketing campaigns boast a 3800 percent ROI, earning brands an average of $38 for every $1 spent. This incredible return, however, does come with an important footnote. Over 75 percent of the revenue generated from emails arrives through triggered campaigns– campaigns that were created for specific audiences at particular point of their buyer’s journey– rather than emails sent out to everyone on an email Read More →

shutterstock_157190780

How Landing Pages boosts your Marketing ROI

If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, you are missing valuable opportunities. Creating landing pages especially for each kind of surfer who lands on your page allows you to make your content as relevant as possible and likelier to convert. To get the best return on your advertising Read More →

inbound_marketing_benefits_graphic

Inbound Marketing Benefits: 5 Ways You Can Improve Your ROI

Inbound marketing has so many benefits, it’s quickly becoming a central part of every quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong ROI. SEO Recent research has indicated that Read More →