B2C vs. B2B Marketing Stark differences.

B2C vs. B2B Marketing: Differences and Strategies

While they share many similarities, B2C (Business to Consumer) and B2B (Business to Business) marketing strategies have some significant differences. These variations display the intrinsic focus differences to be included in your marketing plans. B2B Marketing Focus, Businesses target streamlining the purchase research and buying process, hoping to save time and money, increasing their bottom line. Therefor B2B marketing correctly focuses on logic, stressing both Read More →






email-marketing-mistake-in-the-making

Email Marketing Mistakes: What’s the Biggest Mistake Marketers Make?

There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. Yet, it is also easy to make a mistake that derails an otherwise effective campaign. Should multiple errors attack an email campaign, these mistakes can be disastrous. The biggest mistake is the one that can undo and/or negate the good Read More →






How PURLs Enhance Marketing Response Rates in Any Industry

Contemporary digital marketing constantly shifts. Content marketing is becoming more important and SEO is changing, but certain things remain fixed. We mean personal URL marketing, or PURL marketing, which continues to be an integral part of any direct marketing campaign. The biggest advantage of using PURLs is that PURL marketing boosts campaign responses, regardless of the industry or type of campaign. While campaigns without PURLs typically only have response rates at around 3%, campaigns leveraging PURL technology Read More →






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7 Steps to Take Your Email Marketing Campaign To New Heights

Email marketing campaigns boast a 3800 percent ROI, earning brands an average of $38 for every $1 spent. This incredible return, however, does come with an important footnote. Over 75 percent of the revenue generated from emails arrives through triggered campaigns– campaigns that were created for specific audiences at particular point of their buyer’s journey– rather than emails sent out to everyone on an email Read More →






How Landing Pages boosts your Marketing ROI

If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, you are missing valuable opportunities. Creating landing pages especially for each kind of surfer who lands on your page allows you to make your content as relevant as possible and likelier to convert. To get the best return on your advertising Read More →






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Inbound Marketing Benefits: 5 Ways You Can Improve Your ROI

Inbound marketing has so many benefits, it’s quickly becoming a central part of every quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong ROI. SEO Recent research has indicated that Read More →






worker building his email list.

8 Successful Ways to Build Your Email List

The more qualified prospects you have on your email list, the more effective your email marketing will be. Email marketing allows you to contact people in a way that is convenient for them and provides a high response rate for you. Employing these tips will help you build a large list of interested prospects: 1. Cultivate a strong social media presence. The people who have Read More →






Inbound SMS Marketing

Easypurl is proud to announce its newest innovative feature, Inbound SMS Marketing – an effective medium for engaging with leads on a personal level. Take advantage of our industry-leading technology and get the most out of your campaigns! Not everyone has immediate or quality access to the Internet and therefore it makes sense to add additional response options such as text messaging to your direct Read More →






personalize your fall marketing

How to Personalize your Marketing for the Fall

As we approach back to school sales and the holiday season, it is a perfect time to up your marketing game and personalize your marketing for the fall. This tactic increases your conversions and helps build stronger relationships. Here are a few ways to deploy personalization tactics: 1. Make your prospects feel special There are few sounds that we like as much as the sound of Read More →






Landing pages on multiple devices

Landing Pages: 6 Ways to Optimize Your Conversion Rates.

Pay-per-click advertising requires an investment. By doing everything you can to help your pages convert, you can increase your return on what you spend. The degree of success comes down to effective landing pages. These six tips will help you convert more of your prospects: Provide a compelling headline This is the first thing that your visitors will see. Use as few words as possible Read More →






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