7 Steps to Take Your Email Marketing Campaign To New Heights

Email marketing campaigns boast a 3800 percent ROI, earning brands an average of $38 for every $1 spent. This incredible return, however, does come with an important footnote. Over 75 percent of the revenue generated from emails arrives through triggered campaigns– campaigns that were created for specific audiences at particular point of their buyer’s journey– rather than emails sent out to everyone on an email Read More →






How Landing Pages boosts your Marketing ROI

If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, you are missing valuable opportunities. Creating landing pages especially for each kind of surfer who lands on your page allows you to make your content as relevant as possible and likelier to convert. To get the best return on your advertising Read More →






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Inbound Marketing Benefits: 5 Ways You Can Improve Your ROI

Inbound marketing has so many benefits, it’s quickly becoming a central part of every quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong ROI. SEO Recent research has indicated that Read More →






worker building his email list.

8 Successful Ways to Build Your Email List

The more qualified prospects you have on your email list, the more effective your email marketing will be. Email marketing allows you to contact people in a way that is convenient for them and provides a high response rate for you. Employing these tips will help you build a large list of interested prospects: 1. Cultivate a strong social media presence. The people who have Read More →






Inbound SMS Marketing

Easypurl is proud to announce its newest innovative feature, Inbound SMS Marketing – an effective medium for engaging with leads on a personal level. Take advantage of our industry-leading technology and get the most out of your campaigns! Not everyone has immediate or quality access to the Internet and therefore it makes sense to add additional response options such as text messaging to your direct Read More →






personalize your fall marketing

How to Personalize your Marketing for the Fall

As we approach back to school sales and the holiday season, it is a perfect time to up your marketing game and personalize your marketing for the fall. This tactic increases your conversions and helps build stronger relationships. Here are a few ways to deploy personalization tactics: 1. Make your prospects feel special There are few sounds that we like as much as the sound of Read More →






Landing pages on multiple devices

Landing Pages: 6 Ways to Optimize Your Conversion Rates.

Pay-per-click advertising requires an investment. By doing everything you can to help your pages convert, you can increase your return on what you spend. The degree of success comes down to effective landing pages. These six tips will help you convert more of your prospects: Provide a compelling headline This is the first thing that your visitors will see. Use as few words as possible Read More →






Effective Outbound Strategies

2 Effective Outbound Strategies to Jumpstart Your Fall Marketing Campaign

With the crisp feel of fall in the air, it is a great time to review your company’s outbound direct marketing strategy for one last push before year-end. If your summer results were good, you certainly want to keep building on that momentum, but if leads slowed down a little, it is definitely time to get the marketing train back on the tracks. Keep the Read More →






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Printers and Agencies: Here is How to Charge for PURL Campaigns

At Easypurl, we are often asked by marketing agencies and printers about how much they should charge for PURL campaigns. Much like the question “how long is a string?” – the answer to the question “How much should I charge for PURLs?” depends on a variety of factors. In this blog post, we will describe how we coach our reseller customers to charge for a PURL Read More →






6 Simple Ways to Use Images in Your Marketing

Images are one of the most important components of marketing. Between 65 to 85 percent of people identify as visual learners, according to Trend Report, and platforms like Instagram and Pinterest are daily must-visits for many. Images can hook consumers immediately or turn them away just as quickly. Visuals affect consumers’ perceptions of the company’s success, legitimacy and brand prestige. Here are some easily implementable ideas Read More →






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