Tag Archives: 1:1 Purls

PURLs; QR Codes; Direct Marketing

Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing

Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response, facilitate tracking, and amp up campaign effectiveness. These simple marketing tactics can increase results dramatically, and lead to improved one-on-one communication capabilities. A PURL, or Personalized URL, is a unique and personalized web address which is created for each target customer or prospect who Read More →






How PURLs Enhance Marketing Response Rates in Any Industry

Contemporary digital marketing constantly shifts. Content marketing is becoming more important and SEO is changing, but certain things remain fixed. We mean personal URL marketing, or PURL marketing, which continues to be an integral part of any direct marketing campaign. The biggest advantage of using PURLs is that PURL marketing boosts campaign responses, regardless of the industry or type of campaign. While campaigns without PURLs typically only have response rates at around 3%, campaigns leveraging PURL technology Read More →






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There’s No Place Like Home: Creating Loyalty Among Guests with PURLs

The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship during a visit is like a conversation: the more immersive, detail-oriented and personalized, the better the guest experience. But what if that conversation didn’t have to end when your guest leaves? With Easypurl’s marketing solutions that include personalized URLs (PURLs) Read More →






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