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Tag Archives: Content Marketing

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Inbound Marketing Benefits: 5 Ways You Can Improve Your ROI

Inbound marketing has so many benefits, it’s quickly becoming a central part of every quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong ROI. SEO Recent research has indicated that Read More →






Why Personalization is Key in Education Marketing

Personalization can help your education-marketing efforts make the grade. Here’s why.






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Extra! Extra! 5-Part Playbook Series Coming Soon!

We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs for Market Research Internal-Marketing Playbook: Recruiting High-Value Employees with PURLs Operations Playbook:  Using PURLs to Measure Operational Efficiency Travel-Marketing Playbook: Using PURLs to Bypass OTAs and Capture Direct Bookings Higher-Education Marketing Playbook: Using PURLs to Application Collection & Review Easypurl Read More →






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