Tag Archives: Conversion Rate

There’s No Place Like Home: Creating Loyalty Among Guests with PURLs

The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship Read More >

Paying Dividends with PURLs: Three Campaigns for Consumer Finance Marketing

After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering home prices, and a general Read More >