Tag Archives: Direct-mail Marketing

direct mail marketing

5 ways to improve your Direct Mail Marketing ROI

When people speak about marketing in the modern age, digital strategies — particularly those with inbound marketing — tend to take center stage. That does not mean, however, that traditional direct mail options are now obsolete. In fact, about half of U.S. consumers have reported that they prefer direct mail over email, and 70 percent say they believe that snail mail is more personal than email. Not only is Read More →

PURLs in Non-profit Fundraising

Create Compelling Nonprofit Landing Pages With Easypurl!

We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.

Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. Read More →