Tag Archives: Direct Marketing Is Effective In Driving Roi

Direct Marketing, Marketing ROI, email marketing, PURLs,

7 Reasons Why Direct Marketing Is Effective In Driving ROI

Savvy marketers always want to maximize their return on investment (ROI) by getting the biggest bang for their marketing buck, but which approach is more effective – mass marketing or direct marketing? Mass marketing communicates to the widest possible group of people, hoping to catch the attention of consumers who want to buy something at just the right time. Direct marketing sends targeted messages directly Read More →

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