Tag Archives: Direct Marketing

PURLs in Non-profit Fundraising

Create Compelling Nonprofit Landing Pages With Easypurl!






We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.

Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. Read More →

Experience Engagement at Print 13!






Come visit us at Booth #4462 to witness our brand-new Engagement-Marketing Platform in action (powered by the industry’s first-ever Engagement Engine) and learn how it can help you drive sales and create lifetime, dynamic customer conversations. Read More →

Extra! Extra! 5-Part Playbook Series Coming Soon!






We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs for Market Research Internal-Marketing Playbook: Recruiting High-Value Employees with PURLs Operations Playbook:  Using PURLs to Measure Operational Efficiency Travel-Marketing Playbook: Using PURLs to Bypass OTAs and Capture Direct Bookings Higher-Education Marketing Playbook: Using PURLs to Application Collection & Review Easypurl Read More →

There’s No Place Like Home: Creating Loyalty Among Guests with PURLs






The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship during a visit is like a conversation: the more immersive, detail-oriented and personalized, the better the guest experience. But what if that conversation didn’t have to end when your guest leaves? With Easypurl’s marketing solutions that include personalized URLs (PURLs) Read More →

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Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals






Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their fundraising campaigns with personalized URLs (PURLs) and dynamic landing pages. When used in conjunction with traditional direct marketing channels such as personalized email or direct mail, personalized URLs lure donors back and help recruit new donors, as well. In Easypurl, Read More →

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Measuring Quality of Care and Improving Outcomes with PURLs & QR Codes






Easypurl’s healthcare solutions that feature Personalized URLs (or PURLs) and QR codes are more than just direct-marketing tools for healthcare marketers.  Over several years of providing marketing solutions to healthcare marketers, Easypurl has found that PURLs and QR codes can be effective prescriptions for challenges that face both providers and patients. In this blog post, we will examine three ways that Easypurl solutions use Personalized Read More →

Tent Event

Direct Marketing for Auto Dealerships: Driving Showroom Traffic with Easypurl






When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands of campaigns launched on our platform by hundreds of marketers, Easypurl’s technology has been helping automotive marketers over the last several years — just as their space has become more competitive.  And why is Easypurl among the most popular platforms for automotive direct marketers? Because leveraging Read More →

QR Code Sighting: Late Night with Jimmy Fallon






On last night’s Late Night with Jimmy Fallon, musician Cameron Mesirow, who goes by the stage name Glasser, performed as the musical guest. Yes, the song is bizzare and the outfits are even weirder, but notice what’s on stage with her: QR codes are coming at you from every angle! I tried taking a picture both on my TV at home and my office computer, Read More →

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SWOT Analysis Of Direct Mail






A  SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are inherent to direct mail. Opportunities and threats are external, and companies have no control over them. The key is to leverage your strengths to cash-in on the opportunities, all the while overcoming threats. To summarize this chart, Direct Mail is neither dead nor dying. Its Read More →

Easypurl.com at DMA:2010 – Visit us at Booth #2420






After unveiling Easypurl.com 5.0 at Graph Expo this past week, we’re moving on to San Francisco to showcase the latest version of our direct marketing platform – did we mention it has a new and enhanced Mobile Marketing Module? – at the DMA:2010. If the reaction at Graph Expo is anything to go by, we think it will be a huge hit at the DMA as Read More →

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