Tag Archives: Direct Marketing

We're Launching Easypurl.com 5.0 with Mobile Marketing At Graph EXPO!

That’s right… another year, another Easypurl.com appearance at Graph Expo – the nation’s premier event in Graphic Arts & Communications industry. This year at Graph Read More >

Become A Trade Show Success With Cross-Media Marketing

Salespeople love trade shows. Trade shows offer a great excuse for leaving the office for a few days, traveling to a cool new city, meeting Read More >

Stay In Control With Easypurl.com Marketing Automation Tools

Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep. We’re talking about setting up Read More >

What Is PixelPURL?

PixelPURL is a special proprietary Easypurl.com tracking technology that enables companies to use PURLs and monitor visitor behavior on third-party websites. Earlier, we spoke about Read More >

Security Pages – Boon Or Bane?

A security page is an extra security measure that can be incorporated into a marketing campaign. It is added between a PURL and a landing Read More >

Email Marketing Tip #2: Saving Your Email From The SPAM, JUNK And TRASH Folders

Getting email delivered is actually more of an art than a science. There are many different Internet Service Providers (ISPs), and each one has its Read More >

Hey Non-Profits, Boost Your Fundraising With PURLs And Landing Pages

How can PURLs help non-profits raise more funds despite shrunken marketing budgets and declining response rates? Non-profits send out direct mail throughout the year to Read More >

An Idiot's Guide to Setting up a Cross-Media Project

Okay, so you’ve sold your first Cross-Media Campaign. Great. So now what? We know, this is new to many you. If you’re a printer, there’s Read More >

We Predicted The Future Of Cross-Media. Or Did We?

We predicted the future of cross-media 20 months ago. Read it here. We decided it was time to evaluate the accuracy of our prophecies. And Read More >

SWOT Analysis Of The Print Industry

Here is a SWOT analysis of the print industry by our VP Sales & Marketing, Rio Longacre. (Remember him? He’s the dude who recently gave Read More >