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Tag Archives: Direct Marketing

Web-To-Print Or PURLs?

What is the better way to upgrade your business – move-up to Web-to-print, or add cross-media services? Decisions, decisions. Let’s see if we can help. You have ask yourself why you are upgrading your business. If it is to build better customer relationships and increase margins, Web-to-print can help you do that. But, if your goal is to increase sales and drive-up revenue, cross-media tools Read More →

Deep Engagement Campaigns – The Right Way To Leverage Customer Information

How can you get very personal, but not too personal? How do you super-customize marketing campaigns for your customers without looking like a stalker? As convoluted as this seems, it can be done. There are two kinds of direct marketing that a company can carry out – Shallow Engagement campaigns and Deep Engagement campaigns. A Shallow Engagement campaign is a regular marketing campaign where the Read More →

Print HAS Changed – What 2010 On Demand Expo Taught Us

The print industry has changed. Yes, it’s not going to change. It’s no longer in the process of changing. This is our biggest takeaway from this year’s expo. (This, and “always carry an umbrella,” and “you can never have enough free tote bags.”) The country is emerging from a recession and it has not been easy for many industries.  The print industry went through substantial contraction and Read More →

Common Mistakes In Cross Media Production

Here are few mistakes that we frequently see first-time cross media marketers make. Again, guys, the keyword is “common.” Poor list hygiene: A squeaky clean list is the first step to a successful campaign. Incorrect formatting, or data in the wrong columns will make it difficult to generate PURLs, landing pages and emails, or will generate them incorrectly. Bad Data: Incorrect, incomplete or outdated data is fatal Read More →

Questions To Ask Your Customers (Hint: It Pays To Be Nosy)

Remember the good old days when all you needed to know from your customers was card color, type and quantity? Sigh. They’re gone. With today’s cross media marketing campaigns, the more questions you ask your customers, the more likely you are to succeed. We have spoken about how, to price a campaign, you need to “begin at the end.”  That just means – begin with finding Read More →

QR Codes Shorten The Distance Between A Man And His PURL

You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. There is one more thing you can do to increase the response rate – add a QR code to your mail piece. What is a QR code? “QR is short for Quick Response (they can be read quickly by a Read More →

93% Of Marketers Will Increase Digital Marketing Spend, Says Survey

High time we stop whining…

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Five Myths About Cross Media Services

Bust ’em!

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Marketing in Tough Times

When Brian McGovern, owner of Allegra Print and Imaging in Billings, Montana was asked what he was going to do about the recession, he answered: “We don’t plan to participate.” He saw the slowdown as an chance to intensify his marketing efforts. He believed that when times are good, you should market your products and services, and when times are bad, you must market them. Read More →

The Rise Of Performance-Based Direct Mail

When the going gets tough, marketers invariably search for improved ROI on their marketing dollars. Indeed, in these gloomy economic times – with tightening budgets and plummeting earning statements – the days of ‘spray and pray’ are a distant memory. Marketers know their jobs today depend on doing more with less, and the result in an inevitable switch of marketing budgets away from channels that Read More →

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