There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. Yet, it is also easy to make a mistake that derails an otherwise effective campaign. Should multiple errors attack an email campaign, these mistakes can be disastrous. The biggest mistake is the one that can undo and/or negate the good … Read More →
There’s No Place Like Home: Creating Loyalty Among Guests with PURLs
The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship during a visit is like a conversation: the more immersive, detail-oriented and personalized, the better the guest experience. But what if that conversation didn’t have to end when your guest leaves? With Easypurl’s marketing solutions that include personalized URLs (PURLs) … Read More →
