Tag Archives: Email Triggers

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Email Marketing Mistakes: What’s the Biggest Mistake Marketers Make?






There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. Yet, it is also easy to make a mistake that derails an otherwise effective campaign. Should multiple errors attack an email campaign, these mistakes can be disastrous. The biggest mistake is the one that can undo and/or negate the good Read More →

Inbound SMS Marketing






Easypurl is proud to announce its newest innovative feature, Inbound SMS Marketing – an effective medium for engaging with leads on a personal level. Take advantage of our industry-leading technology and get the most out of your campaigns! Not everyone has immediate or quality access to the Internet and therefore it makes sense to add additional response options such as text messaging to your direct Read More →

Easypurl announces CrossTOUCH — World’s First App for Cross-Media Engagement






  Put Marketing Results in the palm of your hand with CrossTOUCH! Easypurl — the world’s leading provider of PURL technology and integrated marketing solutions for direct marketers — today announces the launch of its new mobile app, CrossTOUCH, for cross-media engagement and reporting. We are pleased to announce the release of CrossTOUCH, the world’s first mobile app for Cross-Media Engagement and Reporting! Our mobile app Read More →

Easypurl Cross-Media Marketing Platform Announces Version 8






We are pleased to announce a new release of our flagship Easypurl Reseller Platform – Easypurl 8! More than ever, this newest release helps organizations move beyond simple direct marketing programs, and deploy cross-channel marketing initiatives that synchronize direct mail efforts with other response channels — including web, email, mobile, social and more. Read More →

Learn More About PURLs in this Helpful Animation






We’ve created a simple animation explaining the benefits of using PURLs and personalization in your direct marketing campaigns. Enjoy!

Ultimate Direct Marketing Wish List






Nobody’s marketing plan is bulletproof. There are always things we could improve upon. That’s why we’ve developed a list of “must-haves” you should include in your direct marketing wish list this holiday season. Read More →

Keep Your Eye on the Prize: IMB Postal Tracking






With Easypurl’s Intelligent Mail Barcode (IMB) Postal Tracking capabilities, direct-mail marketers never again have to be the kings and queens of wishful thinking. Read More →

Stay In Control With Easypurl.com Marketing Automation Tools






Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep. We’re talking about setting up email and SMS triggers at key points in your campaigns, to various segments of your list, to remind, respond and follow-up with your audience throughout the entire campaign life-cycle. We’re talking about Marketing Automation tools. With Marketing Automation tools like Read More →

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