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Tag Archives: Email

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Email Marketing Mistakes: What’s the Biggest Mistake Marketers Make?

There are common email marketing mistakes that, by themselves, seldom blow up an entire marketing campaign. When handled efficiently, email marketing is both productive and cost-effective. Yet, it is also easy to make a mistake that derails an otherwise effective campaign. Should multiple errors attack an email campaign, these mistakes can be disastrous. The biggest mistake is the one that can undo and/or negate the good Read More →






There’s No Place Like Home: Creating Loyalty Among Guests with PURLs

The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship during a visit is like a conversation: the more immersive, detail-oriented and personalized, the better the guest experience. But what if that conversation didn’t have to end when your guest leaves? With Easypurl’s marketing solutions that include personalized URLs (PURLs) Read More →






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Email Marketing Tip #2: Saving Your Email From The SPAM, JUNK And TRASH Folders

Getting email delivered is actually more of an art than a science. There are many different Internet Service Providers (ISPs), and each one has its own set of rules interpreting what is legitimate versus SPAM. Up to 95% of all emails sent are blocked by various ISPs and are not delivered at all. GET PAST THE ISPs: Use a legitimate email marketing deployment solution – Read More →






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