Tag Archives: Invest In Purls

Mail piece and a Personalized URL

Why Should You Invest in PURLs?

Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique URLs that are given to each person who receives an offer. Visitors use unique URLs to connect to your landing page, which means that you see exactly who responds to your offer and how they behave once they visit your page. PURLs can Read More →






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