Tag Archives: Marketing Automation

Call tracking marketing

5 Ways Call Tracking Improves Your Marketing Campaign

The old marketing saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” has been attributed to several people including John Wanamaker, a pioneering Philadelphia department store merchant in the late 1800s and early 1900s, and none other than Henry Ford himself. Whoever gets the credit, it still rings true in so many ways today, especially when Read More →






Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two!

To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the perfect reward for the hard-working marketing folks who spent countless hours creating successful campaigns in 2013. That’s why we developed our little gamification campaign to give you and other marketers the option to pick your perfect vacation – complete with Read More →






Experience Engagement at Print 13!

Come visit us at Booth #4462 to witness our brand-new Engagement-Marketing Platform in action (powered by the industry’s first-ever Engagement Engine) and learn how it can help you drive sales and create lifetime, dynamic customer conversations.






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Extra! Extra! 5-Part Playbook Series Coming Soon!

We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs for Market Research Internal-Marketing Playbook: Recruiting High-Value Employees with PURLs Operations Playbook:  Using PURLs to Measure Operational Efficiency Travel-Marketing Playbook: Using PURLs to Bypass OTAs and Capture Direct Bookings Higher-Education Marketing Playbook: Using PURLs to Application Collection & Review Easypurl Read More →






There’s No Place Like Home: Creating Loyalty Among Guests with PURLs

The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship during a visit is like a conversation: the more immersive, detail-oriented and personalized, the better the guest experience. But what if that conversation didn’t have to end when your guest leaves? With Easypurl’s marketing solutions that include personalized URLs (PURLs) Read More →






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Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals

Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their fundraising campaigns with personalized URLs (PURLs) and dynamic landing pages. When used in conjunction with traditional direct marketing channels such as personalized email or direct mail, personalized URLs lure donors back and help recruit new donors, as well. In Easypurl, Read More →






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Direct Marketing for Education: Making the Grade with Student-Recruitment PURLs and Landing Pages

Education marketers know that student recruitment for secondary- and higher-education institutions is as competitive as it’s ever been — and the fight for resources shows no signs of letting up. With tuition hikes and shrinking budgets — plus student enrollment at zero–growth — education marketers are finding it harder than ever to make the grade. In spite of all this, however, Easypurl has spent the Read More →






Stay In Control With Easypurl.com Marketing Automation Tools

Question: What’s better than a flawless marketing campaign? Answer: A flawless marketing campaign that runs itself automatically while you sleep. We’re talking about setting up email and SMS triggers at key points in your campaigns, to various segments of your list, to remind, respond and follow-up with your audience throughout the entire campaign life-cycle. We’re talking about Marketing Automation tools. With Marketing Automation tools like Read More →






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