Tag Archives: Multi Channel Marketing

Advantages of One-to-one marketing, (sometimes expressed as 1:1 marketing)

Advantages of One-to-One Marketing

Personalization is one of the most powerful strategies you can add to your marketing arsenal. When clients are given personalized service, they are happier in their customer relationship and more likely to continue to buy from your brand. Our powerful software makes it easy to create the personalized experiences, that make people more likely to buy and more likely to stay with your brand. Advantages Read More →






Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two!

To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the perfect reward for the hard-working marketing folks who spent countless hours creating successful campaigns in 2013. That’s why we developed our little gamification campaign to give you and other marketers the option to pick your perfect vacation – complete with Read More →






Why Personalization is Key in Education Marketing

Personalization can help your education-marketing efforts make the grade. Here’s why.






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PURLs in Non-profit Fundraising

Create Compelling Nonprofit Landing Pages With Easypurl!

We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.

Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal.






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Extra! Extra! 5-Part Playbook Series Coming Soon!

We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs for Market Research Internal-Marketing Playbook: Recruiting High-Value Employees with PURLs Operations Playbook:  Using PURLs to Measure Operational Efficiency Travel-Marketing Playbook: Using PURLs to Bypass OTAs and Capture Direct Bookings Higher-Education Marketing Playbook: Using PURLs to Application Collection & Review Easypurl Read More →






Measuring Quality of Care and Improving Outcomes with PURLs & QR Codes

Easypurl’s healthcare solutions that feature Personalized URLs (or PURLs) and QR codes are more than just direct-marketing tools for healthcare marketers.  Over several years of providing marketing solutions to healthcare marketers, Easypurl has found that PURLs and QR codes can be effective prescriptions for challenges that face both providers and patients. In this blog post, we will examine three ways that Easypurl solutions use Personalized Read More →






Tent Event

Direct Marketing for Auto Dealerships: Driving Showroom Traffic with Easypurl

When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands of campaigns launched on our platform by hundreds of marketers, Easypurl’s technology has been helping automotive marketers over the last several years — just as their space has become more competitive.  And why is Easypurl among the most popular platforms for automotive direct marketers? Because leveraging Read More →






SWOT Analysis Of Direct Mail

A  SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are inherent to direct mail. Opportunities and threats are external, and companies have no control over them. The key is to leverage your strengths to cash-in on the opportunities, all the while overcoming threats. To summarize this chart, Direct Mail is neither dead nor dying. Its Read More →






Definitions: Cross-Media Marketing And Multi-Channel Marketing

Over the past few months here at the Easypurl Insider we’ve been exploring the world of cross-media, mostly discussing specific technologies and how they can be applied to make your marketing initiatives more effective… things like QR codes, Postal Tracking with IMBs, PixelPURL, etc. All of these cool and interesting technologies fall under the general umbrella of Cross-Media Marketing tools. This begs the question, however, Read More →






PURL Redirect – Lets Marketers Use Purls Without Landing Pages

Despite popular belief, it is not always necessary to use a hosted Landing Page with a PURL campaign. Easypurl Redirect lets marketers redirect PURL visitors to their (marketers’) websites, and still reap the powerful benefits of improved tracking and increased Web visitors inherent in this technology. Yes, PURLs are typically used in conjunction with personalized Landing Pages. Not only is this the most effective way Read More →






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