Tag Archives: Multi Channel Marketing

Advantages of One-to-one marketing, (sometimes expressed as 1:1 marketing)

Advantages of One-to-One Marketing

Personalization is one of the most powerful strategies you can add to your marketing arsenal. When clients are given personalized service, they are happier in Read More >

Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two!

To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the Read More >

Why Personalization is Key in Education Marketing

Personalization can help your education-marketing efforts make the grade. Here’s why. Read More >

PURLs in Non-profit Fundraising

Create Compelling Nonprofit Landing Pages With Easypurl!

We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.

Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. Read More >

Extra! Extra! 5-Part Playbook Series Coming Soon!

We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs Read More >

Measuring Quality of Care and Improving Outcomes with PURLs & QR Codes

Easypurl’s healthcare solutions that feature Personalized URLs (or PURLs) and QR codes are more than just direct-marketing tools for healthcare marketers.  Over several years of Read More >

Tent Event

Direct Marketing for Auto Dealerships: Driving Showroom Traffic with Easypurl

When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands of campaigns launched on our Read More >

SWOT Analysis Of Direct Mail

A  SWOT analysis breaks down the Strengths, Weaknesses, Opportunities and Threats facing an industry or organization. Strengths and weaknesses are inherent to direct mail. Opportunities Read More >

Definitions: Cross-Media Marketing And Multi-Channel Marketing

Over the past few months here at the Easypurl Insider we’ve been exploring the world of cross-media, mostly discussing specific technologies and how they can Read More >

PURL Redirect – Lets Marketers Use Purls Without Landing Pages

Despite popular belief, it is not always necessary to use a hosted Landing Page with a PURL campaign. Easypurl Redirect lets marketers redirect PURL visitors Read More >