The larger your audience, the more pronounced differences between individual targets can become.
An easy way to lose customers is to speak to all of them the same way about the same things.
But audience segmentation — a hallmark of the Easypurl platform — is a great escape from this kind of marketing mayhem. … Read More >
We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.
Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal. … Read More >
After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering home prices, and a general … Read More >
Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their … Read More >
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