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Tag Archives: Multichannel

Boost Your Marketing Efficiency With Target Segmentation!

The larger your audience, the more pronounced differences between individual targets can become.

An easy way to lose customers is to speak to all of them the same way about the same things.

But audience segmentation — a hallmark of the Easypurl platform — is a great escape from this kind of marketing mayhem. Read More →






PURLs in Non-profit Fundraising

Create Compelling Nonprofit Landing Pages With Easypurl!

We’ve already covered how personalized URLs (PURLs) and landing pages help nonprofits meet fundraising goals, but there are other ways you can harness your supporter base using Easypurl’s dynamic landing pages.

Our ready-made, customizable templates can not only make your outreach efforts impactful, but also personal.






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Paying Dividends with PURLs: Three Campaigns for Consumer Finance Marketing

After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering home prices, and a general growth in consumer optimism are converging — and the market for financial services is finally on the rebound. Over the last several years, Easypurl has helped consumer finance marketers weather the downturn — and now that competition is beginning to Read More →






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Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals

Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their fundraising campaigns with personalized URLs (PURLs) and dynamic landing pages. When used in conjunction with traditional direct marketing channels such as personalized email or direct mail, personalized URLs lure donors back and help recruit new donors, as well. In Easypurl, Read More →






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