One to One Engagement Marketing

Easypurl Provides Software & Solutions to Create Personalized Customer Experiences

Tag Archives: Personalized Urls

Extra! Extra! 5-Part Playbook Series Coming Soon!


We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs for Market Research Internal-Marketing Playbook: Recruiting High-Value Employees with PURLs Operations Playbook:  Using PURLs to Measure Operational Efficiency Travel-Marketing Playbook: Using PURLs to Bypass OTAs and Capture Direct Bookings Higher-Education Marketing Playbook: Using PURLs to Application Collection & Review Easypurl Read More →

There’s No Place Like Home: Creating Loyalty Among Guests with PURLs

The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship during a visit is like a conversation: the more immersive, detail-oriented and personalized, the better the guest experience. But what if that conversation didn’t have to end when your guest leaves? With Easypurl’s marketing solutions that include personalized URLs (PURLs) Read More →

Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals

PURLs and Landing Pages Help Nonprofits Meet Their Fundraising Goals!

Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their fundraising campaigns with personalized URLs (PURLs) and dynamic landing pages. When used in conjunction with traditional direct marketing channels such as personalized email or direct mail, personalized URLs lure donors back and help recruit new donors, as well. In Easypurl, Read More →

Measuring Quality of Care and Improving Outcomes with PURLs & QR Codes

Direct Marketing with Easypurl can help improve direct-provider communications.

Easypurl’s healthcare solutions that feature Personalized URLs (or PURLs) and QR codes are more than just direct-marketing tools for healthcare marketers.  Over several years of providing marketing solutions to healthcare marketers, Easypurl has found that PURLs and QR codes can be effective prescriptions for challenges that face both providers and patients. In this blog post, we will examine three ways that Easypurl solutions use Personalized Read More →

Direct Marketing for Auto Dealerships: Driving Showroom Traffic with Easypurl

Tent Event

When it comes to direct marketing for the automotive industry, Easypurl has been around the block. With tens of thousands of campaigns launched on our platform by hundreds of marketers, Easypurl’s technology has been helping automotive marketers over the last several years — just as their space has become more competitive.  And why is Easypurl among the most popular platforms for automotive direct marketers? Because leveraging Read More →

New eBook: 8 Ways to Boost Direct Marketing Response with PURLs


Curious about how you can make your Direct Marketing more effective? Do you want to know how the world’s top marketers use PURLs in their integrated marketing campaigns? You are in luck!  Our new eBook, 8 Ways to Boost Direct Marketing Response with PURLs, is now available to direct marketers who are looking to get better response and higher conversion by using Personalized URLs (PURLs) Read More →

Make your next direct mail campaign go Viral with Easypurl SocialShare

Mobile Marketing and Social Media  – buzzwords that are rocking the marketing industry. The current marketing landscape is turning social media and mobile entrepreneurs into instant billionaires while leaving the average marketing professional scratching their heads… Makes you wonder – where does direct mail or traditional direct marketing fit… or does it? Easypurl helps answer that question. Introducing Easypurl SocialShare – a momentous leap in Read More → at DMA:2010 – Visit us at Booth #2420


After unveiling 5.0 at Graph Expo this past week, we’re moving on to San Francisco to showcase the latest version of our direct marketing platform – did we mention it has a new and enhanced Mobile Marketing Module? – at the DMA:2010. If the reaction at Graph Expo is anything to go by, we think it will be a huge hit at the DMA as Read More →

Become A Trade Show Success With Cross-Media Marketing

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Salespeople love trade shows. Trade shows offer a great excuse for leaving the office for a few days, traveling to a cool new city, meeting lots of new people, along with ample networking soirees at swanky restaurants and nightclubs, and the chance to spend valuable face-time with important clients. Marketers, on the other hand, fear trade shows. Why? Because trade shows mean lots of work… Read More →

What Is PixelPURL?


PixelPURL is a special proprietary tracking technology that enables companies to use PURLs and monitor visitor behavior on third-party websites. Earlier, we spoke about how a PURL Redirect lets PURL visitors be redirected back to a marketer’s website, rather than to an hosted Landing Page. That was cool, right? The PixelPURL makes the PURLRedirect even cooler. Normally, after each visitor is redirected to Read More →