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Tag Archives: Personalized

How Landing Pages boosts your Marketing ROI

If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, you are missing valuable opportunities. Creating landing pages especially for each kind of surfer who lands on your page allows you to make your content as relevant as possible and likelier to convert. To get the best return on your advertising Read More →






Right on Target: How PURLs and Dynamic Landing Pages Help Nonprofits Meet Fundraising Goals

Despite the last few years’ challenging fundraising environment, Easypurl has been helping nonprofits meet their donation targets by boosting the efficiency and effectiveness of their fundraising campaigns with personalized URLs (PURLs) and dynamic landing pages. When used in conjunction with traditional direct marketing channels such as personalized email or direct mail, personalized URLs lure donors back and help recruit new donors, as well. In Easypurl, Read More →






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Direct Marketing for Education: Making the Grade with Student-Recruitment PURLs and Landing Pages

Education marketers know that student recruitment for secondary- and higher-education institutions is as competitive as it’s ever been — and the fight for resources shows no signs of letting up. With tuition hikes and shrinking budgets — plus student enrollment at zero–growth — education marketers are finding it harder than ever to make the grade. In spite of all this, however, Easypurl has spent the Read More →






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