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Tag Archives: Pricing

Questions To Ask Your Customers (Hint: It Pays To Be Nosy)

Remember the good old days when all you needed to know from your customers was card color, type and quantity? Sigh. They’re gone. With today’s cross media marketing campaigns, the more questions you ask your customers, the more likely you are to succeed. We have spoken about how, to price a campaign, you need to “begin at the end.”  That just means – begin with finding Read More →






How PURLs Are Priced

Elsewhere on this blog, we’ve discussed the price components of a personalized URL (PURL) campaign.  For example, remember the setup costs that we spoke about before? Personalized landing pages and PURLs are a huge part of the setup cost of any given campaign — and so we thought it might help to understand how PURLs are typically priced.   The Landing Page Even the most basic Read More →






Why Pricing Marketing Campaigns Is Like Raising Kids…

So why is pricing a marketing campaign like raising children? If you work at an agency or printer – or, if you are enterprise marketer who has worked with an agency or printer – you know that marketing campaigns are a lot like kids: Each one requires special attention, no two are the same and while the first one is the hardest, it gets easier Read More →






Pricing A Cross Media Campaign: BEGIN AT THE END

That’s right, begin at the end – start with the number of leads that the campaign is expected to generate.






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