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Tag Archives: Printing Technology

Your Reward For A Year Of Excellent Marketing: A Free Bahamas Vacation For Two!

To celebrate the end to an exciting year in marketing we thought that an opportunity to win a trip to the Bahamas would be the perfect reward for the hard-working marketing folks who spent countless hours creating successful campaigns in 2013. That’s why we developed our little gamification campaign to give you and other marketers the option to pick your perfect vacation – complete with Read More →






Forget Diamonds: PURLs for Printers

Audrey Hepburn might have preferred diamonds, but PURLs are a printer’s best friend.






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Extra! Extra! 5-Part Playbook Series Coming Soon!

We’re excited to announce an upcoming five-part “Playbook” series detailing industry-specific marketing solutions using Easypurl software and solutions. Titles will include: Direct-Marketing Playbook: Using PURLs for Market Research Internal-Marketing Playbook: Recruiting High-Value Employees with PURLs Operations Playbook:  Using PURLs to Measure Operational Efficiency Travel-Marketing Playbook: Using PURLs to Bypass OTAs and Capture Direct Bookings Higher-Education Marketing Playbook: Using PURLs to Application Collection & Review Easypurl Read More →






Top-10 Reasons Your Business Needs Cross-Media Services Now!

If you’re a Print Service Provider, Marketing Firm or Agency and you’re still wondering why you need Cross-Media (Seriously? What is this, 1995?), you should read through this post quickly, and pick up the phone and contact the leading Cross-Media software vendor (cough…Easypurl…cough) right away. So, here it is… The top-10 reasons your business needs Cross-Media Services now: Cross-Media tools make direct marketing more effective Read More →






PURLs + Social Media = Marketers' Dream Come True

Imagine this. You plant a GURL (general URL) on a social network. A user responds to the link. Using the information he provides, you create a PURL and include a “forward to a friend” option with the offer. The user then forwards the offer to thirty people within his network. Ten of those thirty respond to the offer, and forward it to more people within Read More →






Pricing A Cross Media Campaign: BEGIN AT THE END

That’s right, begin at the end – start with the number of leads that the campaign is expected to generate.






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QR Codes Shorten The Distance Between A Man And His PURL

You send out a direct mail piece with a personalized URL. You’ve done your best with it, and it’s as perfect as it can get. There is one more thing you can do to increase the response rate – add a QR code to your mail piece. What is a QR code? “QR is short for Quick Response (they can be read quickly by a Read More →






93% Of Marketers Will Increase Digital Marketing Spend, Says Survey

High time we stop whining…






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Five Myths About Cross Media Services

Bust ’em!






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