Tag Archives: Purls For Credit Unions

It’s All Greek to Me: A/B “Split” Testing with Easypurl

A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.

Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. Read More >

Paying Dividends with PURLs: Three Campaigns for Consumer Finance Marketing

After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering home prices, and a general Read More >