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Tag Archives: Purls For Finance

It’s All Greek to Me: A/B “Split” Testing with Easypurl

A/B, or Alpha/Beta, Testing is a marketing strategy in which parallel marketing campaigns are simultaneously launched to gauge their relative effectiveness and see which will result in a greater level of audience engagement.

Easypurl has A/B “Split” Testing built into its platform to empower marketers to make the smartest possible decisions when crafting their integrated-marketing campaigns. Read More →






Paying Dividends with PURLs: Three Campaigns for Consumer Finance Marketing

After many years of woes for Consumer Finance, the forecast is finally changing. Factors such as a rallying market, recovering home prices, and a general growth in consumer optimism are converging — and the market for financial services is finally on the rebound. Over the last several years, Easypurl has helped consumer finance marketers weather the downturn — and now that competition is beginning to Read More →






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