Tag Archives: Purls

PURLs; QR Codes; Direct Marketing

Top 10 Benefits of Using PURLs and QR Codes in Direct Marketing

Savvy direct marketers are now taking their direct mail pieces to the next level by integrating PURLs and QR Codes to increase response, facilitate tracking, and amp up campaign effectiveness. These simple marketing tactics can increase results dramatically, and lead to improved one-on-one communication capabilities. A PURL, or Personalized URL, is a unique and personalized web address which is created for each target customer or prospect who Read More →






5 Reasons You Should Add PURLs to Your Email Marketing

Email marketing gives us ways to reach customers in more effective ways than ever before, especially when you personalize your efforts using PURLs (personalized URLs). These are unique URLs that are sent to each one of your recipients. If you aren’t using PURLs in your email campaigns, you are missing out on many benefits. A few of the reasons you should incorporate this valuable tool: 1. Give Read More →






personalized landing pages

6 Reasons Why You Absolutely Need Personalized Landing Pages

The world of online marketing is becoming increasingly competitive as more and more companies struggle to gain the attention of their prospects. In fact, 90 percent of the world’s data has been created just in the past two years. Much of this production has been fueled by the growing attention paid to the role of websites and content marketing in building relationships with customers. As Read More →






Mail piece and a Personalized URL

Why Should You Invest in PURLs?

Direct mail can be made even more effective when it is combined with digital efforts such as personal URLs, known as PURLs. These are unique URLs that are given to each person who receives an offer. Visitors use unique URLs to connect to your landing page, which means that you see exactly who responds to your offer and how they behave once they visit your page. PURLs can Read More →






Personalized URLs

PURLs: 6 Ways PURLs Can Help Your Next Direct Marketing Campaign

PURLs are the tried-and-true workhorse of the marketing campaign. The PURL, or personalized URL, is a unique web address that is included in email and direct mail communications. It directs prospects to a personalized landing page where they receive a 1:1 experience which appears to have been created specifically for them. When marketers can precisely target prospects and provide a personalized experience, their messages are more Read More →






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How Landing Pages boosts your Marketing ROI

If you are sending visitors who find your site through search, display ads or any other means directly to your home page or contact page, you are missing valuable opportunities. Creating landing pages especially for each kind of surfer who lands on your page allows you to make your content as relevant as possible and likelier to convert. To get the best return on your advertising Read More →






Inbound SMS Marketing

Easypurl is proud to announce its newest innovative feature, Inbound SMS Marketing – an effective medium for engaging with leads on a personal level. Take advantage of our industry-leading technology and get the most out of your campaigns! Not everyone has immediate or quality access to the Internet and therefore it makes sense to add additional response options such as text messaging to your direct Read More →






Effective Outbound Strategies

2 Effective Outbound Strategies to Jumpstart Your Fall Marketing Campaign

With the crisp feel of fall in the air, it is a great time to review your company’s outbound direct marketing strategy for one last push before year-end. If your summer results were good, you certainly want to keep building on that momentum, but if leads slowed down a little, it is definitely time to get the marketing train back on the tracks. Keep the Read More →






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Announcing Easypurl 9 — The Easiest, Most Powerful Integrated Marketing Platform on Earth

The All-New Easypurl 9 makes it easier than ever to create and deploy integrated cross-channel marketing initiatives with Personalized URLs (PURLs) and Variable QR Codes, dynamic landing pages, personalized email and SMS messaging, and more We are pleased to announce the newest release of our flagship PURL marketing platform – Easypurl 9!  We continue  to deliver on our promise to help marketers move beyond simple direct marketing Read More →






Easypurl at the DMA 2014

Easypurl Brings PURLs to the DMA 2014

Join Easypurl at Booth #1107 at the DMA 2014, this year’s national Direct Marketing Association conference in San Diego, CA Oct 26-30 For the seventh year in a row, Easypurl is coming to DMA 2014 — this year’s national Direct Marketing Association conference in San Diego –- and will again be exhibiting the latest Integrated Marketing and Personal URL technology. Conference attendees can visit Easypurl Read More →






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