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Tag Archives: Sms

There’s No Place Like Home: Creating Loyalty Among Guests with PURLs

The first rule to understanding the hospitality industry is that there’s no place like home. Marketers at hotels and resorts know that a customer relationship during a visit is like a conversation: the more immersive, detail-oriented and personalized, the better the guest experience. But what if that conversation didn’t have to end when your guest leaves? With Easypurl’s marketing solutions that include personalized URLs (PURLs) Read More →






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Direct Marketing for Education: Making the Grade with Student-Recruitment PURLs and Landing Pages

Education marketers know that student recruitment for secondary- and higher-education institutions is as competitive as it’s ever been — and the fight for resources shows no signs of letting up. With tuition hikes and shrinking budgets — plus student enrollment at zero–growth — education marketers are finding it harder than ever to make the grade. In spite of all this, however, Easypurl has spent the Read More →






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