Today’s clients expect more than basic campaign stats — they want clear proof that every marketing dollar is working hard, across every channel. And they … Read More >
How To Use Segmentation To Achieve Better Marketing Results
In today’s data-driven world, personalization is no longer optional — it’s expected. And the key to delivering relevant, high-converting messages at scale? Smart segmentation. Whether … Read More >
5 Ways to Improve Direct Mail Response Using PURLs
In an era dominated by digital noise, direct mail is still a powerful marketing channel that delivers real results. Why? Because when done right, it … Read More >
How to Personalize Landing Pages for Higher Engagement & Conversion
You’re Losing Conversions by Treating Every Visitor the Same It might sound harsh, but if your landing pages are one-size-fits-all, you’re likely missing valuable opportunities. … Read More >
How using Personalized QR Codes can save you 3% on postage
Direct mail remains one of the most effective ways to reach and engage customers, but what if you could make it even more impactful—and save … Read More >
3 Reasons to Use PURLs in Direct Mail Campaigns in 2025
Direct mail is making a strong comeback in the digital age, driven by its ability to cut through the noise of crowded email inboxes and … Read More >
3 Ways to Use Inbound Call Tracking in Direct Mail to Boost Direct Marketing Results
Direct mail campaigns have proven to be a reliable and impactful way to connect with audiences in the digital age. Adding inbound call tracking to … Read More >
Top 5 Reasons to Incorporate Inbound SMS in Your Direct Mail Strategy
In today’s fast-paced digital landscape, direct mail marketing might seem old-school at first glance. However, this tried-and-tested channel continues to deliver exceptional results—especially when enhanced with Inbound SMS. … Read More >
How to Personalize Direct Mail to Optimize Response (Part 2)
Introduction Welcome to Part 2 of our series on optimizing direct mail with personalization! In Part 1, we explored foundational strategies to build a solid … Read More >
How to Personalize Direct Mail to Optimize Response (Part 1)
Introduction Personalization in direct mail has moved from simple name and address customization to highly targeted, data-driven messaging. This two-part series will delve into effective … Read More >
