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Category Archives: Call Tracking

5 Compelling Reasons Why You Should Be Including IVR and Call Tracking In Your Direct Marketing Campaigns

Interactive voice response, or IVR for short, is a telecommunications system that automatically interacts with customers on your behalf. IVR can operate via phone keypad or by leveraging voice recognition capabilities. You can record personalized messages and allow the system to dynamically respond to a variety of responses and inquiries. With call tracking, you are able to use a unique phone number for each campaign Read More →

Call tracking marketing

5 Ways Call Tracking Improves Your Marketing Campaign

The old marketing saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” has been attributed to several people including John Wanamaker, a pioneering Philadelphia department store merchant in the late 1800s and early 1900s, and none other than Henry Ford himself. Whoever gets the credit, it still rings true in so many ways today, especially when Read More →

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