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The Rise Of Performance-Based Direct Mail

When the going gets tough, marketers invariably search for improved ROI on their marketing dollars. Indeed, in these gloomy economic times – with tightening budgets and plummeting earning statements – the days of ‘spray and pray’ are a distant memory. Marketers know their jobs today depend on doing more with less, and the result in an inevitable switch of marketing budgets away from channels that Read More →

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